How Facial Clay Masks Pivoted for Success During COVID19

Facial Clay Masks, founded by Nanaimo entrepreneur Nadine Shemilt was an Amazon exclusive until COVID19 turned Nadine’s life upside-down.

Having to abandon a year-long South American trip with her partner and return home suddenly, Nadine started wondering what the implications of the Coronavirus were going to be for her business, and the world.

Being a Nanaimo vendor, and assembling her product in Nanaimo, Nadine immediately recognized a trend towards supporting local in her market and knew her clay masks should be available on a local, online marketplace.

Isla Collective, Vancouver Island’s online boutique, was an obvious choice to highlight her local masks.

Nadine, “I’d met Mariko from Isla Collective at one of the Vancouver Island Markets where I’ve been a vendor since 2018. I was familiar with what Isla Collective was doing and what they stood for. It was an obvious choice to partner-up.”

“I was a Facial Clay Masks fan well before the Isla Collective launch, so having Nadine’s products on our site is such an honour.” Mariko Brown, Collective Facilitator at Isla Collective. “We are so happy to welcome her to our Vancouver Island family.”

What is Facial Clay Masks only product? It’s a clay mask assortment pack! Each pack does approx. 25+ face mask applications (that works out to $1.20 a mask), and has 4 types of clay including:

- Bentonite

- Rhassoul

- French Green Clay

- Kaolin Clay

We asked Nadine, “why don’t you have more products?”. She said, “I wanted to focus on making one product that offered an assortment of clay to customers in it’s most natural form. And making that product the best. I hope in future to be offering some more clay based products.”

And customers love it. Here’s what one of her customers says on facebook:

“… I have used them a few times now and love them. Tonight I used the bentonite mask. The one you mix with water and apple cider vinegar. My skin is so soft now after using it. These are going to make great stocking stuffers for Christmas too.❤️🎅🏻🤶🏻🎄” – Facebook Review. 

To learn more, or see more reviews click here, or buy their masks here.